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If the busyness of public relations and promoting companies is an indicator of a metropolis’s enterprise well being, Calgary is doing simply superb, in keeping with the power of Brookline PR’s current actions.
Launched right here 19 years in the past, Brookline was named after the district in Boston the place Calgarian Shauna MacDonald minimize her tooth in public relations. Her firm is now acknowledged as one of many main boutique PR companies in Canada.
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New purchasers are repeatedly added to its expansive shopper roster; one of many newest is T&T Grocery store.
Brookline labored with the ICE District in downtown Edmonton since its inception as a $2.5-billion mixed-use sports activities and leisure district. It additionally supported key companion and tenant bulletins, together with the opening of the Loblaws Metropolis Market. Loblaws now owns T&T, so when it wanted assist to advertise its Mid-Autumn Pageant influencer marketing campaign, it rewarded Brookline for the great job it had carried out in Edmonton. The Calgary company now handles the grocery store chain throughout Canada.
Different current new shopper wins embody the Metropolis of Pink Deer and the Pink Deer Resort and On line casino.
Pink Deer known as on Brookline to encourage individuals to return to the downtown space in a marketing campaign all through September. And for central Alberta’s latest premier lodge and convention centre, the company was tasked with supporting the opening final month with media relations, content material improvement, occasion planning and social media.
MacDonald reviews that the previous couple of months have been extraordinarily busy.
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Six of her employees had been on website throughout the World Petroleum Congress (WPC), which returned to Calgary for the second time in its 24-year historical past, making it the one metropolis to host the occasion greater than as soon as.
She says with occasions being held on the Large 4 Constructing and on the BMO Centre, it was like working with two occasions on the similar time. Her individuals supported pre-event media relations, on-site media co-ordination and disaster communications.
It was an thrilling problem as WPC attracted greater than 150 media attendees and 5,000 delegates from world wide.
The newest addition to Brookline’s spectacular steady of accounts is the Calgary Public Library. Once more, received on a aggressive bid, Brookline is charged with selling campaigns, tasks, media relations and content material assist for the Calgary Central Library and its 21 branches, and to construct upon its consciousness as a key library chief in Canada.
Dealing with its longtime portfolio of accounts and the brand new additions meant the necessity for extra employees and added obligations for others.
Delighted to affix MacDonald and her crew earlier this yr was Richard Bartrem, former vice-president of selling and communications at WestJet. Knowledgeable with 35 years of expertise in management and administration, Bartrem is Brookline’s model and communications specialist.
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The Calgary employees at present numbers 15, however MacDonald can be eager to make use of contracted skilled expertise when wanted.
Throughout her early years in Boston, she labored alongside Wendy Agudelo and Louis-Philippe Dorais. Brookline has welcomed Agudelo, a celebrated public-relations skilled and award-winning journalist who nonetheless lives in Boston, as its U.S. senior PR strategist supporting the crew with technique and insights for its U.S. purchasers and campaigns.
Dorais resides in Montreal and known as upon to assist its purchasers as a bilingual communications specialist. He has an fascinating communications profession, serving as director of communications for the Montreal Alouettes and related roles with Tennis Canada and Formulation One Grand Prix du Canada.
Internally, Leanna Kruk has been promoted to group vice-president, and Kelsey Wilson and Rebecca Hurl are actually each new account administrators.
Busyness is an effective signal for Calgary.
Notes:
What started as a startup on the College of Calgary in 1983, LivingWorks Training has turn into a world chief in suicide prevention and intervention coaching. Final week, founder Richard Ramsay attended the 40th anniversary celebrations at a convention right here to share main analysis and data attended by suicide prevention leaders from throughout Canada, Europe, Asia Pacific, the U.Ok., U.S.A. and Australia. The Calgary-based group has educated greater than two million individuals in additional than 40 international locations, educating individuals the best way to preserve others secure from suicide.
David Parker seems repeatedly within the Herald. Learn his columns on-line at calgaryherald.com/enterprise. He might be reached at 403-830-4622 or by e-mail at [email protected]
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