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As celebrity singer Pink soared overhead on her trapeze contraption and confetti rained down throughout the Bell Centre, music followers felt the rock stars of her closing music.
The live performance was excellent in its personal proper with the gang raucously exhibiting its love for the pop star. However for members of Marriott Bonvoy‘s rewards program, its new partnership with Dwell Nation took it to a brand new degree.
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For a choose few who redeemed their factors, the VIP therapy included a personal pre-show lounge with meals and drinks, an afterparty within the venue’s Bazarette lounge, live performance merchandise, and a keep on the luxurious new Honeyrose Lodge in downtown Montreal.
The 2 powerhouse corporations – a premiere occasions promoter and a significant worldwide hotelier – teamed as much as provide distinctive, many-can’t-buy experiences starting from sports activities and culinary to leisure and way of life. Some embrace resort stays whereas others are behind-the-scenes exclusives, solely out there by redeeming reward factors for Marriott Bonvoy “Moments”.
“I felt like a VIP and beloved attending to expertise an opulent, particular occasion that I’ll not have attended in any other case,” was the web suggestions from one Bonvoy member who cashed of their factors to get Suite Seats for a Coldplay live performance in Vancouver in September.
Melissa and Rick Cable of Vancouver redeemed for a Shania Twain VIP expertise on Oct. 25 at Bell Centre in Montreal. It included a pre-show lounge with snacks and drinks, decrease bowl seating, merchandise, autographed souvenirs, the chance to go on stage in the course of the present and a bunch picture with the artist, and a three-night keep at Le Centre Sheraton Montreal Lodge.
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“Oh, my goodness. This was a rare occasion!… I recognize how we’re handled each time we stroll right into a Marriott property and these kinds of alternatives simply verify your dedication to our loyalty,” was their evaluation.
Among the different distinctive experiences have included an Eric Clapton live performance paired with the opening evening gala of the Toronto Movie Pageant in September; a VIP KISS live performance in Winnipeg the place visitors attended soundcheck, a Q&A and picture session, and obtained merchandise; and a joint hockey-concert expertise with Shania Twain and the Montreal Canadiens. The fortunate visitors noticed the live performance after which had VIP pregame entry to the NHL workforce, autographed jerseys, and a three-night resort keep.
There are additionally cooking and eating experiences world wide together with eating or cooking masterclasses with Michelin cooks in Tokyo, New York, and Aruba. Sports activities followers could be concerned with suite seats for Manchester United vs Chelsea at Outdated Trafford in December, VIP experiences at Athletic Madrid soccer matches, tickets and excursions on the Australian Open in 2024, or premium entry to NFL video games.
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“Our objective is to proceed to develop these sorts of experiences. These are considered one of a sort,” mentioned Beatriz Fuentes, space director of promoting, Canada, for Marriott Worldwide.
“Individuals need one thing totally different. They wish to know their loyalty program is delivering one thing that has worth. Providing tickets isn’t new however the best way we’re delivering the expertise may be very distinctive.”
Fuentes mentioned they selected to accomplice with Dwell Nation because it allowed the resort chain to have a much wider attain and so they recognized a development price exploring. Their analysis confirmed that many Canadians journey to observe a favorite artist or sports activities workforce.
“Music and journey are a pure mixture and it solely made sense. Dwell Nation is a superb accomplice and once you take a look at our portfolio, the place artists carry out, now we have motels. It made sense.”
Fuentes famous Marriott Bonvoy has one of many largest resort rewards packages, 191 million, and Dwell Nation is the No. 1 occasion promoter, together with a relationship with Ticketmaster.
“We have now the chance to say ‘Are you in search of an amazing place to remain? We have now the correct resort, the correct place and the correct metropolis.”
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